Brim Financial has announced that it has partnered with Air France / KLM Flying Blue to issue a co-branded credit card for the Loyalty Program in Canada.
Although the details are light, it is always exciting when a new airline co-branded credit card takes shape in the Canadian market. Let’s take a look at what we know so far and think about what we can expect from an Air France / KLM Flying Blue credit card in the future.
Bream Will The New Year France / KLM Credit Card
Air France / KLM Flying Blue has sought to build a strong presence in Canada in recent years, launching new routes to Canadian cities and joining American Express to allow point transfers like last year.
Partnering with Brim to issue a co-branded credit card is the next step in that process, and the choice of a new generation of fintech as their financial partner represents a bolder move than going with a traditional financial institution like Big 5 Bank. American Express.
For Brim, Air France / KLM is the first airline loyalty program to sign up to its end-to-end financial platform services, and represents a major expansion of their credit card portfolio beyond their rather pedestrian internal MasterCard offers.
What can we expect from the new Air France / KLM credit card?
While some details about the upcoming product and launch date are available at the moment, we can make some light guesses about what we can expect from the new Air France / KLM Flying Blue credit card issued by Brim.
Brim credit cards are all issued on the MasterCard network, so it is fairly certain that the Air France / KLM credit card will also be a MasterCard product, ensuring widespread acceptance to virtually all retailers in Canada and abroad.
Brim’s products basically offer no foreign transaction fees and I hope this feature survives the new airline co-branded offer, especially as it is a simple competitive differentiator compared to most credit cards in Canada.
Beyond that, anyone guesses what this somewhat unexpected partnership will bring to the market.
I’m sure we’d all like to see a healthy welcome bonus at Flying Blue Mile, so we hope Brim gets rid of its existing World Elite, World and No-Feet Mastercard trend of not offering a slight $ 10 welcome bonus.
I think it makes sense to expect an income rate based on everything else with a higher income rate on Air France / KLM purchases.
Choose additional facilities that reward Air France / KLM frequent flyers and cardholders, such as Flying Blue Elite Status or Air France Lounge access in Toronto and Montreal, it will also be very welcome – although it will depend on price points and market segment to read new products.
As part of its integrated financial “platform-to-service” product, Brim also places a lot of emphasis on dynamically targeted offers for cardholders and I believe they will be better equipped to deliver on that promise than anything in Canada. More established, but less clever, peer bank.
Finally, there’s one thing I think we can expect from the new Brim – Air France / KLM credit card: the unexpected.
We’ve never seen an airline loyalty program connect to a digital banking platform before, and it’s quite exciting to consider the new possibilities presented here.
Here’s hoping Brim and Air France / KLM Flying Blue want to make a real splash with their new credit card, rather than figuring something out to make numbers.
Are we going to launch Brim Air France / KLM Flying Blue World Elite MasterCard in Canada, perhaps with a juicy welcome bonus of 100,000 Flying Blue Miles? Only time will tell, and we’ll be sure to keep you updated on the latest airline co-branded credit cards coming to our shores.
It has always been exciting to see more competition among airline credit cards, especially since this is a place where Air Canada has been virtually unchallenged in recent years.
Air France and KLM offer flights to less than six Canadian metropolitan centers and their Flying Blue Loyalty program unveils a variety of travel options on Skytim Airlines, with the new co-branded credit card issued by Brim promising to make waves after its arrival. In the near future.